Client

For Haus of Confidence, we produced a full suite of content designed to position the brand as the trusted leader in their market. The centerpiece was a company branding video and our client hero testimonial video to highlighting the MedSpa’s expertise, personalized care, and exclusive-driven approach.

We delivered multiple cuts in both landscape and vertical formats, optimized for different platforms and campaign placements. Alongside the flagship videos, the package included testimonial, FAQ, ad, and automation assets, all working together to build authority, drive trust, and convert attention into booked consultations.

Step 1

The Company Branding Video

Objective:

Make Haus of Confidence the trusted name for awake liposuction and body shaping in Scottsdale, so prospects stop price-shopping and start booking consultations.

Big Idea:

Confidence is a clinical outcome. We built a master brand film around Sara Ameli’s voice and story. The script anchors on three proof pillars the right hands, tireless preparation, perfect follow-through and a memorable authority line: “Our doctors literally wrote the instruction manual on modern awake liposuction.”

What we delivered:

Master brand film (hero cut) designed for website + landing pages + paid use, compliance-ready VO/script, teleprompter file, and pickup list Captioned versions, SRTs, safe claims language, CTA variants Thumbnail frames and hook lines for social

Cutdowns

We distilled the master cut into a modular ad suite for YouTube, Meta, TikTok, and in-spa screens: two :30 anchors (one leans authority/process, one leans story/differentiators), two :15s (mission-plus-plan and a proof punch), and a six-pack of :06 bumpers to cap frequency and cement recall. Optional playful LipoAway spots (“gut → butt, back → rack”) act as pattern breaks to cut scroll fatigue. One story, many hooks, each edit hits a single persuasion lever fast and drives to the consult CTA.

30 Sec Cut I
30 Sec Cut II
15 Sec Cut I
15 Sec Cut II
15 Sec Cut III
6 Sec Cut I
6 Sec Cut II
6 Sec Cut III
6 Sec Cut IV
6 Sec Cut V

Big Benefits:

1. Authority on demand — Positions HOC as the safe, expert choice; reframes cost objections as risk objections.

2. Message control — One master story; many hooks. Every cut speaks the same promise and plan.

3. Conversion momentum — Clear next step (free, no-pressure consultation) with text/URL CTAs built to book.

Step 2

The Client Hero Testimonial Video

Objective:

Turn “sounds nice” into “this is me—book it.” We built a customer-led story that proves Haus of Confidence doesn’t sell sessions—they deliver a supported plan and a real outcome.

Concept:

Make the client the hero and make HOC the guide.

The interview centers on a real patient’s journey from frustration (flatter after weight loss, post-pregnancy changes, mirror avoidance) to relief (LipoAway 360 plan, preventative injections, laser facials, follow-through). Sara’s role is the steady guide: consult → custom plan → measured check-ins.

Deliverables:

1× Client Hero Testimonial (landscape + vertical) Clean captions/SRT + burned-in subtitle versions Social-safe hooks and on-screen supers Thumbnail set and copy lines for ads & reels

Cutdowns

Starting from the hero, we built platform-native edits that each spotlight one persuasion lever, story, authority, or plan in a few seconds, spanning a six-pack of :06 outcome/authority pops, :15 story and plan variants, and :30 “Why Us”/process cuts, with every edit delivered in 1:1, 9:16, and 16:9 (safe-area supers, Captions for silent autoplay, and swappable hooks/CTAs for testing). 

6 Sec Cut I
6 Sec Cut II
15 Sec Cut I
15 Sec Cut II
30 Sec Cut I
30 Sec Cut II

Big Benefits

1) Human proof that kills price-shopping

A real voice saying “I finally feel like myself again” out-pulls another clinic’s coupon every time.

2) Objection handling at scale

Addresses safety (physician-led), downtime (48–72 hrs typical), and “is this for me?” without a sales pitch.

3) Modular ads without creative fatigue

One interview → multiple hooks, lengths, and formats you can rotate across YouTube, Meta, TikTok, and in-spa loops—message aligned, platform-tight.

Step 3

Educational Service Explainer Video

Goal: Remove fear, kill confusion, and pre-qualify prospects before they ever speak to the desk—so consults are faster, fitter, and more likely to book.

What we built: A straight-talk explainer that answers the exact questions prospects ask about LipoAway 360—procedure, candidacy, downtime, cost drivers, and pros/cons—taught by Sara Ameli in a warm, expert tone. It blends friendly humor with clinical clarity, so viewers feel both seen and safe.

Deliverables:

YouTube Explainer (16:9) — chaptered, captioned (SRT), SEO title/description, compliant on-screen claims.

Social Explainer (9:16) — single vertical master tailored for silent autoplay (subtitled), on-screen step labels, tap-to-CTA end card. Thumbnail set and first-frame hooks to maximize watch-through. Script, teleprompter file, and legal-safe alt lines.

YouTube Cut
Social Cut

Business benefits:

Pre-qualification at scale — answers 80% of consult questions before the call.

Lower CPL + higher show rate — fewer “just curious,” more “ready for a plan.”

Message control — the clinic’s exact standards explained once, perfectly, every time.

Note: We kept language compliance-friendly and claim-safe so this can live on site, YouTube, and in-spa screens without edits.

Step 4

Evergreen Educational Videos

Goal:

End confusion before it starts. We built an always-on video library that answers every “what do I do now?” from one week before LipoAway through week four post-op—so patients feel calm, cared for, and compliant.

What we built:

A sequenced set of short, human, clinic-safe explainers hosted by Dr. Sara Ameli. Each video covers exactly one moment in the journey, with simple on-screen checklists and “do / don’t / red flag” prompts.

Deliverables: Scripts, teleprompter files, legal-reviewed alt lines, subtitles, thumbnail set, and CMS-ready titles/descriptions for easy upload.

Big Benefits

1) Fewer nervous calls, fewer reschedules

Patients get the right info at the right moment, so front desk and clinicians win back hours every week.

2) Better after-care, smoother recoveries

Clear do’s and don’ts increase adherence—leading to happier patients and stronger reviews.

3) Consistent standard of care at scale

Every patient hears the same instructions, in the same tone, every time—no gaps, no guesswork.

4) Trust that compounds

Authority (physician-led) + empathy (calm, friendly delivery) → patients feel safe and supported.

5) Evergreen SEO + discoverability

Educational titles with structured chapters rank and re-rank, pulling organic traffic long after launch.

We reframed HOC from “another MedSpa” to the physician-led authority for awake lipo in Scottsdale selling certainty, not sessions.

Why it works

Builds trust fast (physician-led + “wrote the awake lipo manual”).

Pre-qualifies before the consult (fewer tire-kickers).

Converts attention into booked consultations with de-risked CTAs.

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