Client
For Training Tonic, we produced a comprehensive content and funnel package designed to launch their brand and position them as a credible force in the supplement market. The centerpiece was turning their 16 page pdf lead magnet into a full video course and supporting creative, developed to educate, engage, build trust and convert through .
We delivered 20 videos including the full course, individual YouTube cuts, and other custom videos to support their funnel. Alongside the video suite, we built a custom interactive quiz funnel with a landing page, results pages, thank-you page, and integrated email automation. This was paired with paid ads, ensuring Training Tonic could track performance and scale campaigns effectively.
Step 1
Static Image Ads
Objective: Make Training Tonic the clean, crash-free pre-workout people try next—by winning the scroll, clarifying the promise, and moving shoppers from curiosity to add-to-cart.
Creative System: 5 concepts × 2 angles each × 3 variations per angle = 30 deployable ads.
Every concept carries a single “reason to believe,” rendered for speed-reading and thumb-stopping clarity.
What we built:
Clean Label / “Just 5 Ingredients” – purity, transparency, simple stacks. No-Crash Energy – “train hard, recover smarter” vs. jittery stim bombs. Us vs. Them – side-by-side ingredient panels and benefit checklists. Social Proof / UGC Screengrabs – real comments, star ratings, receipts. Before/After & Search Intercept – “best pre-workout for ___?” answers + problem/solution tiles.
Big Benefits:
Speed to scale — 30 on-brand pieces from one creative blueprint. Lower CAC — message-to-market match for each funnel stage. Brand coherence — every ad sings the same promise: clean fuel, real focus, zero crash.
Step 2
Fitness Training Course Video
Goal: Turn cold scrollers into email subscribers and warm buyers by solving the #1 pain in fitness: plateaus. Value first, offer second.
What we built: A lead-magnet course film—Break Through Every Plateau—that teaches the simple framework behind progress: program design, intensity, recovery, and fueling. It positions Training Tonic as the coach in the room: practical, no-bro-science, and immediately usable.
Narrative Flow:
Hook: why you’re stuck (and why adding more doesn’t work). Myth-bust: volume vs. intensity vs. recovery (and where most lifters blow it). The Framework: how to cycle stress, plan deloads, and fuel sessions. Action Plan: two sample templates + “how to use pre-workout properly.” Soft Offer: get the full toolkit + clean, crash-free fuel (Training Tonic).
Step 3
Supporting Cuts
To maximize performance across the entire funnel, we broke the flagship video into a full suite of supporting assets. This included personalized quiz-result videos, educational micro-lessons, and short-form ads designed for paid and organic distribution. Each cut was crafted with its own hook, storyline, and action step so every touchpoint, quiz, nurture, course, and final offer stays consistent, engaging, and conversion-focused.
META Ad
Landing Page Video
Quiz Result 1
Quiz Result 2
Quiz Result 3
Quiz Result 4
Quiz Result 5
Educational 1
Educational 2
Educational 3
Educational 4
Educational 5
Educational 6
Educational 7
Educational 8
Educational 9
Educational 10
Educational 11
Big Benefits
1) List Growth Engine – the course gives true value, so opt-in rates climb and unsub rates stay low.
2) Sales Without the Hard Pitch – education warms belief; the offer feels like the logical next step.
3) Evergreen Content Moat – quiz results + micro-lessons feed ads, emails, socials for months with zero creative fatigue.
Training Course Landing Page
Quick quiz results give users that “aha” moment and immediate value.
The free course builds trust and authority, turning interest into confident buyers.
Landing Page
A high-converting quiz funnel entry point built to diagnose each user’s training plateau and deliver instant value. Clear credibility, fast engagement, and a compelling free offer warm visitors up and drive quiz completions.
Quiz Results Page
A tailored results experience that gives users a quick dopamine boost through a custom “plateau type” breakdown and an educational video. It builds trust fast by delivering real, actionable insights before asking for an email.
Course Access Page
The user unlocks the entire training protocol for free, reinforcing value and credibility. At this point a soft product offer is introduced naturally as part of the next step, leading to high-intent conversions without pressure.
Step 4
Direct to Offer Ads + Landing Pages
Quick quiz results give users that “aha” moment and immediate value.
The free course builds trust and authority, turning interest into confident buyers.
Halloween Offer
A Halloween-themed landing page that mirrors the ad creative, so the promo feels seamless from scroll to click. It lets their main website keep products at full price while the limited-time offer is delivered through this dedicated funnel page.
Black Friday Offer
A bold Black Friday page built around the “Buy 1 Get 2 Free” offer, with animated gradient design to stand out and feel premium. The layout educates visitors on the the bundle while stacking social proof with testimonials to drive purchases.
