Client
For Backyard Zanjero, we designed and built a smart, conversion-optimized website to modernize their digital presence and streamline customer scheduling. The goal was to position the Arizona-based flood-irrigation brand as both a trusted local partner for homeowners and a reliable automation provider for water districts.
We delivered a custom dual-path website with dedicated experiences for Residential and Water Agency clients, interactive product pages, and built-in tools including AI chatbot, live calendar booking, and automated email workflows, all designed to improve efficiency, build trust, and simplify customer engagement.
Step 1
The Smart Website Build
Objective:
Modernize Backyard Zanjero’s digital presence to clearly serve both residential homeowners and water agencies, while improving usability, trust, and conversion. The goal was to create a professional online foundation that reflects their innovation and simplifies how customers book on-site assessments.
Big Idea:
Flood irrigation may be old-school, but Backyard Zanjero makes it smart. We built a modern, dual-path website that lets users instantly self-identify as Residential or Water Agency clients. This structure bridges their two audiences while positioning the brand as Arizona’s trusted source for both home irrigation automation and commercial water management technology.
What we delivered:
A complete redesign inside Viker Media LMS™ featuring:
Dual-path homepage (Residential vs. Water Agencies) SEO-friendly product pages for each patented model, Integrated calendar booking and automation flow, AI chatbot for instant lead response Mobile-first UX, and clean, brand-aligned visuals
Old Website
New Website
